Forget Elf on the Shelf it’s time for Core-on-a-Door

One of our customers has found a unique way to have fun with our cardboard cores over the festive season – and we love it.

The team at Hine Labels in Rotherham, have decided to have some fun at work with their own take on The Elf on the Shelf^®. And have created Core on a Door, ‘humanising’ our very own  Stell cardboard core tubes.

The result is a hilarious festive themed social media campaign that we’re hoping will capture the imaginations of other companies across Yorkshire.

Stell Managing Director Lee Skelton says: “Hine Labels are a long-standing customer of ours and, when we heard about Core on a Door and heard Jingle Bells by The Cores we thought it was brilliant.”

Hine Labels Marketing Manager Rob Lucas says: “The idea came from our Marketing Assistant Becky, who wanted to create something fun for social media ahead of the holidays. Core on a Door is the first in a series of our comedy use of Stell’s sustainably produced cardboard cores. Watch our socials for more.”

We even got the media talking about it.